When you’re building a business, one thing you learn really quickly is that there is no arrival. It is a constant iteration.
In that way, it’s very much like life.
In life, we’re constantly learning, adjusting, iterating. How I live now, what fills my mind, how I navigate life… For me, much of it is different from how my 20-year-old self lived. I’ve learned and my needs have changed.
As a startup founder, I find that same iterative experience to be true. As I spend time with clients and learn more about their needs, I’m refining my offer, making it better and richer. And that's so great... for my clients and for me. Except when it's hard.
I've said from the beginning that I help get people out of paralysis and find momentum. I help them get unstuck. But as I evolved my offer, I kept getting hung up on how to clearly and succinctly talk about what I do.
As it turns out, I got stuck myself and didn't even recognize it (oh, the bitter irony!). Let me explain... [click to read]
